Social Media Management Course

What is included in the course:

✅In-depth video lessons
✅ Facebook Group and Messenger Group Chat
✅ E-Certificate
✅ Freelancing Essentials & Templates
✅ FREE ACCESS TO FUTURE WEBINARS

What do I need for the Training:

1. Laptop/desktop computer or any other device
2. Internet Connection. A prepaid or Postpaid internet connection is needed.

Course Outline:

INTRODUCTION
Roles of a Social Media Marketer
Daily, Weekly, Monthly and Yearly Tasks of SMM
Secure your Social Media username
Social Media Plans
Social Media Management Tools

DIGITAL MARKETING OVERVIEW
Careers in Digital Marketing
Introduction to Marketing
Sample Marketing
What is Digital Marketing

SOCIAL MEDIA MARKETING OVERVIEW
Introduction to Social Media Marketing
SMART Goals for Social Media Marketing
Social Media Platforms Overview
Understanding the Use of Social Media
What is Brand and its importance
Components of Social Media Profile
Create a Facebook Page
Create an Instagram Business Account
Meta Business Suite

SOCIAL MEDIA STRATEGY DEVELOPMENT
Assign /Manage Page Roles
The Role of Content in Social Media
Anatomy of Social Media PostText Roles in a Post
Image Roles in a Post
Video Roles in a Post

CONTENT CREATION AND CURATION
Hashtags Do's and Don'ts
Identify what to Post on Social Media
How Often to Post
Using a Content Calendar
Content Pillars & Ideas
Create a Content Calendar
Schedule Post using Meta Business Suite
Repurposing Content
Auditing Content

COMMUNITY MANAGEMENT
Managing Social Media Presence
How to Handle Critical Comments
Message Automation

SOCIAL MEDIA ANALYTICS & METRICS
Track KPI
Analyze Content Insights
Social Media Strategy Plan

SOCIAL MEDIA ADVERTISING
Facebook Ads Objectives
Build your Audience
Budget and Schedule
Creative
Track Ad Performance

Freebies:

• Content Calendar

• FREE Social Media Templates

• Checklist of SMM Tasks